Learn how to increase your YouTube traffic and report metrics that matter to the C-suite. Nearly three-quarters of American adults use YouTube regularly, beating out Instagram, Twitter and even Facebook. Our communications leaders will teach you how to better tap into YouTube’s massive and growing audience and build your brand with the most powerful content that exists—video. Learn how to leverage the platform to generate leads, grow your email list and create videos with authentic calls to action that encourage followers to subscribe and come back for more.
What we’ll cover:
How to create authentic video content that shows your brand’s personality
Leveraging YouTube for events promotion
Paid and organic tactics to increase traffic to your brand’s YouTube channel
A simple approach to video measurement using a combination of native and third-party analytics
Best practices for creating how-to and documentary videos
How to create attractive thumbnails, titles and keywords to draw people to your video content
Tips and tricks for YouTube video production
YouTube audience identification and funnel strategy
How to keep fans watching for longer than 30 seconds
Working with YouTube influencers to co-brand content