Basic Digital Marketing Acronyms

• AOV - Average Order Value
• API - Application Program Interface
• B2B - Business-to-Business
• B2C - Business-to-Consumer
• BR - Bounce Rate
• CAC - Customer Acquisition Cost
• CPA - Cost Per Acquisition
• CPC - Cost per Click
• CPL - Cost Per Lead
• CPM - Cost per Thousand
• CTA - Call to Action
• CTR - Click-through Rate
• ESP - Email Service Provider
• GA - Google Analytics (or General Assembly!)
• KPI - Key Performance Indicator
• LTV - Lifetime value
• POS - Point of Sale
• PPC - Pay per Click
• PPL - Pay per lead
• PPV - Pay per View
• PR - Page Rank
• PV - Page Views
• QA - Quality Assurance
• SEM - Search Engine Marketing
• SEO - Search Engine Optimization
• SMP - Social Media Platform
• UI - User Interface
• UV - Unique Visitors
• UX - User Experience
• YOY - Year on Year