Launching Drip by Kickstarter Using Social Media

Link to video on Libris website.

After 9 years of fostering thousands of creative projects, Kickstarter is launching a new product called Drip. Now, you can consistently support your favorite creators by subscribing to their work.

At our latest Campaigns & Champagne event in New York City, Kickstarter Director of Digital Marketing Jon Chang walked us through Kickstarter’s social media strategy for the launch.

Watch the full video below to learn:

  • How the Kickstarter team chose the right platforms for the launch
  • How they tailored content to different audiences
  • Why they created content for different stages of awareness

Plus, follow along with audience exercises and get Jon’s take during the Q&A.

Jon ChangComment