Facebook F8: 8 Takeaways From Social Shake-Up Speakers

By: Sophie Maerowitz on Social Shake Up

“Facebook gets a bad reputation among marketers due to their spray-and-pray marketing messaging, which inherently diminishes the unique values of each user. Translated content in Messenger [means] users’ values are reflected by the most foundational geographic and cultural characteristics. Now, marketers have no excuse as to why they aren’t catering geographic and cultural messaging to each user.” —Jon Chang, digital marketing director, Kickstarter