Kickstarter Offers 4 W’s for Search Relevance and Social Engagement at SSU 2018

By: Hayley Jennings on Social Shake Up

Jon Chang, digital marketing director at Kickstarter and a speaker at this week’s Social Shake-Up Show, shared some tips and tricks for improving SEO via social media, primarily to increase your engagement. And engagement comes down to making sure you’re targeting the correct audience on social by asking those questions we all know and love: who, what, where and how?